resources, tips, & how-tos
Wellness Branding & Websites Blog
A blog with all the information you need to excel within your wellness-driven business when it comes to branding and websites.
The 2-Step Test to Determine if a Tech Tool is Empowering or Complicating Your Business
When was the last time you decluttered your tech toolbox? As a business owner, it's difficult not to be tempted by technology that promises to make your life easier. Everywhere you look, another...
Why a Human Approach to Web Design Isn’t too “Woo”
In a world where it's easier to talk to a chatbot than track down a real-live person, designing your website with a human approach can help you stand out from the crowd. Professional doesn't have to...
The 3 Steps to Identifying Your Website Customer Path
You've probably heard dozens of inspirational quotes about how "the journey is more important than the destination" and "it's how the road flows, not where it goes." While these mantras provide a...
Convos with a Coach: Kathryn Matthews, Functional Health Coach
Convos with a Coach is an interview mini-series where I, Taysia Peterson, sit down over a cozy beverage and ask coaches of all modalities how they got started in business, what decisions led to...
How a New Website Turns into the Best Business Therapy Session You’ve Ever Had
Turning off your brain can feel impossible when you're a business owner. Your creativity gives you dozens of great ideas, but prioritizing and implementing them can be challenging. Many business...
What it Means to Humanize a Brand (& Do it Ethically)
When you’re an online mentor or educator, it can be easy to hyper-fixate your energy on getting prospective students to do what you want—clicking the link, signing up for the course, or joining the...
4 Steps to Build a Customer Transformation Story that Converts
You can spend a fortune on Facebook ad campaigns and write the catchiest copy on the internet, but you won't get consistent conversions if you can't make people care. There's a reason that adage,...
What expenses are associated with a WordPress website?
You've decided a WordPress website is a perfect platform for your biz, but how does it compare in cost to those like Wix, Squarespace, or Weebly? What expenses can you expect? There is a ton of room...
6 Reasons Why WordPress is Perfect for a High-Vibe Brand
You're ready to create a website for your wellness business but what platform do you choose? Or you're running into issues with your current web platform. You're hearing all the things about Wix,...
