Turn What You've Already Created into Daily Buyers
The Offer Stack Builder is the $9 Google Sheet system that helps course creators design, project, and track a self-liquidating offer funnel — so your ad spend pays for itself and your email list fills up with buyers, not freebie hunters.
7-Day, No-Questions-Asked Money Back Guarantee
Plus, a free behind-the-scenes case study video showing the outcome of a successful funnel.
The Frustration
If you've been trying to grow your course business, you already know this feeling:
Freebie Ghosts
You set up a freebie. You run some ads. People opt in, great! And then... nothing. Your open rates look fine on paper, but nobody's buying. You've got an email list full of people who downloaded your free thing and disappeared.
Live Launches That Leave You Dead
You do a live launch. A big one. Months worth of prep-work, you show up every day and over deliver, you send the emails, you maybe even do a webinar. You make some sales, but you utterly exhaust yourself, and three months later you have to do the whole thing again.
Ads That Don't Convert
Meanwhile, you're watching your ad spend bleed out with nothing to show for it. $10 a day. $15 a day. Clicks that don't convert. Leads that cost $4, $6, $8 each for people who grab your freebie and never open another email again.
The Key
This isn't a traffic problem, it's a funnel architecture problem.
Every time someone buys from you, even a low-ticket product, there's an entire stack of revenue sitting right there that most course creators never touch.
Order bumps. Upsells. Continuity offers. The kind of money that shows up automatically, without a launch, without a live event, without you doing a single extra thing.
Goal vs. Reality
You want a predictable, sustainable sales system — but you're feeling like you are always starting over from scratch.
You want to...
- Build a list of actual buyers instead of freebie hunters
- Make money from your course without a live launch every single time
- Know exactly what your funnel could earn before you spend on ads
- Understand how to stack your offers so every buyer is one click away from spending more
- Have a system you can build once and run again for every new offer
But right now you're...
- Watching people opt in, ghost your emails, and never spend a dollar
- Doing another round of stories, countdowns, and live events just to hit your monthly number
- Guessing — and finding out the hard way that your ad spend isn't coming back
- Leaving order bump and upsell revenue on the table because you didn't know it was there
- Starting from scratch every time, with no framework and no data to learn from
And on top of all that, nobody's really explained...
- How to figure out what your entry offer should even be — and whether you already have one sitting in a Google Drive folder right now
- What conversion rates you should actually expect from a cold traffic funnel, and whether your numbers are broken or just normal
- How to connect your offer stack so every product leads naturally to the next one instead of just existing in isolation
- How much revenue you're leaving on the table every time someone buys without seeing an order bump or an upsell
- How to know if your funnel is working before you've spent $500 finding out it isn't
The Real Problem
Here's what I want you to know:
This isn't a "you're not working hard enough" problem
Course creators are some of the hardest working people I know. You're showing up, you're creating, you're trying to figure out the tech AND you're doing it while also actually running a business.
The problem is that funnels look simple from the outside.
A few pages, some emails, run some ads, but nobody gives you a system for thinking through the architecture before you build anything. So you end up with pieces that don't connect, ad spend that doesn't come back, and a launch calendar that runs your life.
I built my own self-liquidating funnel in WordPress: a $9 spreadsheet that I turned into $20,261 in course sales across nine months without a single live launch event.
And the thing that made it work wasn't the tech. It was sitting down and mapping out the offer stack before I built a single page.
That's exactly what I built this for.
Introducing
The Offer Stack Builder
A Google Sheet system for designing, projecting, and tracking a self-liquidating offer funnel — before you spend a dollar on ads.
What's Inside
Here's exactly what you get:
Asset Inventory
Before you build anything new, this tab helps you see what you already have. List every asset you've ever created: course modules, bonuses, templates, recordings, freebies, email sequences and identify which ones are already funnel-ready.
Most course creators discover they have an entry offer sitting in their Google Drive right now.
See every digital product, freebie, and resource you've already created — laid out in one place so nothing gets left behind.
Your Offer Stack
Map out every level of your funnel: entry offer, order bumps, upsell with guidance at each row so you always know what "good" looks like at that stage.
The sheet walks you through the core promise of each offer, who it's for, what it leads to next, and how it connects the buyer journey from first purchase to your high-ticket program.
Arrange your existing products into a logical sequence that moves buyers from your $9 offer straight to your high-ticket course.
Funnel Math
Plug in your offer prices and monthly ad spend, and the sheet projects your estimated revenue across three scenarios — OK, Good, and Great — using real self-liquidating offer funnel benchmarks.
You'll see exactly what your funnel could earn at each level before you build a single page, so you can set realistic expectations, stress-test your pricing, and know which number to improve first once you go live.
See exactly how many buyers and bumps your ad budget needs to break even — before you spend a single dollar.
Funnel Launch Checklist
Ever launch an ad to realize something was broken? How many sales opportunities were missed?
This tab fixes that by including 39 tasks across 7 phases — from offer strategy through post-launch QA (quality assurance) — with notes for every phase.
This is the step-by-step of everything that needs to exist before your funnel goes live, so you never wonder what comes next or launch with something broken. Check items off as you complete them and always know exactly where you are in the build.
Every step to go live, in order — so nothing breaks and nothing gets skipped on launch day.
Funnel Performance Tracker
Once your funnel is live, this is where you live.
Log your weekly data: ad spend, clicks, buyers at each level, total revenue and the sheet calculates your real conversion rates automatically, then compares them against the OK/Good/Great benchmarks.
You'll see at a glance what's working, what needs attention, and where to focus first.
Track your real conversion data week over week so you know exactly what to fix and when to scale.
Sample Funnel
The concept sounds great, but sometimes you need a real-life example. This tab is pre-filled with a complete, realistic example funnel so you know exactly what "done" looks like before you start your own.
"Emma" is a fictional email marketing coach with a $300/month ad budget — her asset inventory, offer stack, funnel math projections, and 8 weeks of tracker data are all filled in and ready to reference. Use it as a guide while you build yours.
See a winning self-liquidating funnel from existing products — then use it as your blueprint.
Free Bonus
The $9 Spreadsheet That Generated $20,261 in Course Sales
A Behind-the-Scenes Case Study Video Replay
Gain further motivation with our free BTS case study. This isn't a how-to. It's a look inside a real self-liquidating funnel that ran for nine months — the $9 entry product, the exact offer stack, the conversion data, and the moments where it didn't work before it did.
Watch this to have a been understanding of where you heading towards by putting in the work now. Understanding why this system works changes how you'll build yours.
Included free when you grab the Builder today
Fit Check
Is this for me?
The Offer Stack Builder is for you if:
- You're a course creator who wants passive buyers coming in daily without live launching every quarter
- You've tried running ads before and watched your spend disappear without a return
- You have an email list full of freebie downloaders who never buy anything
- You know you need a funnel but have no idea how to structure one or where to start
- You've started building something but got stuck because there was no system to follow
- You want to know what your funnel could earn before you spend money finding out
This isn't for you if:
- You're looking for someone to build the funnel for you (that's what the Profit Funnel Accelerator is for)
- You don't have a digital offer or course yet — you need a product before you need a funnel
- You're not willing to sit down and do the planning work — this sheet is a system, not magic
The Creator
Hi, I'm Taysia.
I'm the founder of Digiality Co., a WordPress web design agency that builds funnels for course creators. I've spent the last five years building and optimizing self-liquidating offer funnels — for my clients and for my own business.
My own $9 spreadsheet funnel generated $20,261 in course sales across nine months. Not from a big audience. Not from a massive ad budget. From a system that was built intentionally, with the right offer stack, and then left to run.
The Offer Stack Builder is the exact planning framework I wish I'd had when I started. It's the thing I reach for before I build any funnel — for myself or for a client.
You don't need a bigger audience.
You don't need another coach.
You need a better funnel.
For $9, you get the Google Sheet system that helps you design it, project it, and track it — plus the free case study that shows you a real one working.
Instant digital download. Get access in seconds.
Sneak Peek
See Inside the Sheet
Video Replay Opens in a New tab
FAQ
Have More Questions?
Is this a template or a course?
It's a Google Sheet system — six tabs that walk you through every stage of funnel planning and tracking. There's no video content inside the sheet itself, though a free bonus training is included with your purchase.
What IS a self-liquidating funnel?
Self-liquidating just means you make money from the funnel that covers the ad spend you use to promote it.
For example, if you're on a $30/day ad budget, you can expect to make at least $30/day out of the funnel if it's running up to good-performing standards.
This allows you to grow your list full of buyers, and sell them your higher ticket products which is where long-term growth and profit happens.
Do I need to already have a funnel?
No. This is specifically designed to help you build one. If you already have a funnel running, the Performance Tracker tab will help you understand your data and know where to improve.
Is this platform-specific?
No — the planning and tracking framework works for any funnel, on any platform. The free bonus training references a WordPress funnel build, but the sheet itself is platform-agnostic.
What if I don't have any offers yet?
You'll need at least one digital product idea before the sheet can do its best work. The Asset Inventory tab does help you discover assets you already have that could become an entry offer — so if you have course content or freebies, you may be closer than you think.
How do I access it?
After purchase you'll receive an email with a link to make a copy of the Google Sheet in your own Google Drive. You'll own it, you can edit it, and you can use it for every funnel you build going forward.
This site is not part of the Facebook website or Meta Platforms Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc.
Every effort has been made to accurately represent our products and services. However, there is no guarantee that you will get specific results, and examples in these materials are not to be interpreted as a promise or guarantee of success. Your level of success depends on your individual background, motivation, commitment, and actions. Results may vary and you are solely responsible for your own results.
© 2020-2026 Taysia Peterson, LLC. A Passionately Human-Driven Business
