Mastering the 60-30-10 Color Rule for a Visually Stunning Website

by | Mar 28, 2024 | Web Design | 0 comments

When it comes to designing a visually appealing website, color plays a pivotal role in setting the tone and engaging your audience. Among the myriad of design principles, the 60-30-10 color rule stands out as a timeless guide to creating balanced and harmonious color schemes. This rule, originally rooted in interior design, translates seamlessly into web design, offering a simple yet effective formula for choosing your website’s colors.

What is the 60-30-10 Rule?

The 60-30-10 rule is a color theory concept that suggests dividing your color usage into percentages: 60% for your dominant hue, 30% for your secondary color, and 10% for an accent color. This distribution ensures a balanced, visually appealing design that isn’t overwhelming to the viewer.

Applying the 60-30-10 Rule in Web Design

1. Choose Your Colors Wisely

  • 60% Dominant Color: This color will act as your background or for large sections of your site. It sets the overall tone. Neutral or soft colors often work best here to avoid overpowering the design.
  • 30% Secondary Color: Use this for smaller areas like sidebars or navigation menus. It should complement your dominant color while providing visual interest.
  • 10% Accent Color: This is for your call-to-action buttons, links, and key features. Choose a color that stands out and draws attention, but is still harmonious with your other colors.

2. Implementing the Rule

Start by visually mapping out your site’s layout. Apply your dominant color to the larger areas, the secondary color to medium spaces, and the accent color to the smallest, most important elements you want to highlight.

3. Consider Color Psychology

Colors evoke emotions and can significantly affect user behavior. For instance, blue can convey trust and reliability, making it an excellent choice for tech and finance sites. Meanwhile, orange, being vibrant and energetic, is perfect for call-to-action buttons.

Actionable Takeaways

  • Use Tools for Color Selection: Platforms like Adobe Color or Coolors can help you choose a harmonious palette that adheres to the 60-30-10 rule.
  • Test Your Color Scheme: Before finalizing, test your color scheme with your target audience or use A/B testing to see what works best.
  • Accessibility Matters: Ensure that your color scheme is accessible to all users, including those with visual impairments. Tools like the WebAIM Contrast Checker can help.

Explore deeper insights on enhancing your website design with our post on Mastering Research & Objective Planning for a Website Launch, and don’t miss our comprehensive Ultimate Guide to Yearly Website Maintenance: Key Tasks and Timelines for tips on keeping your website visually appealing year-round.

Final Thoughts

The 60-30-10 rule is more than a design principle; it’s a strategic tool that can elevate your website’s aesthetics and user experience. By following this rule, you can create a site that not only looks great but also feels coherent and engaging to your visitors.

Ready to apply the 60-30-10 rule to your website design? Download our 60-30-10 checklist to get started! This handy guide will ensure you apply this color rule effectively, transforming your site into a visually stunning experience for your users.


Transform your website into a visually captivating experience with our expertly crafted 60-30-10 Color Rule Checklist. This guide is your first step towards mastering the art of balanced and harmonious web design, ensuring your site stands out in the digital landscape.

Why This Checklist is a Must-Have:

  • Simplicity Meets Efficacy: Learn to apply the classic 60-30-10 color rule, simplifying the complex world of web design into actionable steps.
  • Immediate Application: Each point on the checklist is designed for immediate implementation, allowing you to see changes in real time.
  • For Everyone: Whether you’re a seasoned designer or just starting, this checklist demystifies color theory, making it accessible to all skill levels.
  • Boost Engagement: Discover how the strategic use of color can not only beautify your site but also enhance user engagement and conversion rates.

With the 60-30-10 Color Rule Checklist, you’re not just enhancing your website’s aesthetics; you’re investing in a strategy that attracts, engages, and converts.

Add To Cart