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The 2-Step Test to Determine if a Tech Tool is Empowering or Complicating Your Business

The 2-Step Test to Determine if a Tech Tool is Empowering or Complicating Your Business

by taysia | Jul 12, 2022 | Digital Strategy

When was the last time you decluttered your tech toolbox? As a business owner, it’s difficult not to be tempted by technology that promises to make your life easier. Everywhere you look, another application or software program is being touted as the solution to...

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Recent Comments

    Keep Up With the Latest Over on the ‘Gram! @digialityco

    Have you been tempted to build a larger-than-life Have you been tempted to build a larger-than-life persona or brand?
You can kick a rock down the street and bounce it off five health gurus who posture as if they're flawless.
Don't be the sixth.
Be vulnerable. Let your audience see your ups and downs and share the struggles you've overcome.
This vulnerability helps them relate to you and ultimately increases your brand's trustworthiness.
I share exactly where you should be showing up and being vulnerable in your business in our written guide. Comment if you're interested!
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#branding #marketing #logo #socialmedia #graphicdesign #brandidentity #brand #logodesigner #advertising #digitalmarketing #logos #business #graphicdesigner #logotype #logodesigns #socialmediamarketing #webdesign #marketingtips #social #smallbiz #marketingdigital #startup #seo #contentmarketing #smallbusiness https://bit.ly/3P2OhO2
    Stop choosing software based on sales (discounts), Stop choosing software based on sales (discounts), recommendations (from friends), or new-ness (shiny object).
Why? Because none of these decision factors have your unique business identity or processes in mind. The choice to choose a particular program needs to be an internal decision, not an external one.
Making this key shift can help you empower, simplify, and supercharge your business efforts with technology that is supporting! (Also, in a way that doesn't require you to have 1,001 different programs.)
We use a 2-step test to determine if a tech tool is empowering or complicating your business' online presence. Comment below if you want access to our 2-step test so you can optimize your tech stack!
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#smallbusiness #shopsmall #entrepreneur #homebasedbusiness #marketing #visalus #smallbiz #smallbusinessowner #bizopp #startup #shoplocal #branding #supportsmallbusiness
    Hi! It's the human behind the social posts. 👋 Hi! It's the human behind the social posts. 👋
I've connected with a lot of new, amazing people lately so a full introduction is overdue.
My name is Taysia, I'm the founder and lead designer at Digiality Co. We're a comprehensive web design studio that supports our clients with WordPress web design, brand + online strategy, and tech integration.
I'm a big believer in human-first, business-second conversations. At the end of the day, we all face our own unique challenges and to throw that out the window when it comes to "stone-cold" business feels incorrect.
While web design, technology, and building a business online can feel cold (and sometimes lonely!) since there is so much screen time interaction - we do our best to humanize the experience at every turn while still supporting your business growth!
A few fun-to-know things about me...
🎨 I love art: digital and physical. If I'm not working, I'm creating something.
🐶 My pup is a border collie mix and I have fallen in love with the breed. Please share all doggo-related content with me and I will consume it lovingly!
🥂 All margaritas should be spicy.
🧘 I start and end my day with time on the yoga mat.
Can't wait to get to know more about YOU! My comments and personal messages are always open - and we love a good coffee chat around here. 😊☕
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#ladyboss #bosslady #bossbabe #femalebusinessowner #girlboss #womeninbusiness #femaleentrepreneur #womensupportingwomen #mompreneur #goaldigger #entrepreneur #businesswomen #bossbabes #womeninbiz #boss #womenentrepreneurs #beyourownboss #womenwhohustle #businesswoman #momboss #bosschick #entrepreneurlife #womenempoweringwomen #womenempowerment #savvybusinessowner #creativepreneur #ceo #hustle
    Say No🙅‍♀️ to Shiny Objects! (Or just r Say No🙅‍♀️ to Shiny Objects! 
(Or just reevaluate your motivation for wanting them in the first place 😉)
    A high-converting website is so much more than a f A high-converting website is so much more than a few tweaks here and there. 🥴
It is about committing to lasting change and growth for your business. 
Increasing conversions is achieved through these techniques: 
1️⃣ Auditing and planning your customer journey and sales funnel
2️⃣ Building the appropriate content pages and flows to support that journey
3️⃣ Monitoring your analytics and audience feedback, which will take you back to step one (we recommend a quarterly cycle for this!)
WHY are these the techniques I suggest? 
Because these are the strategies and systems that have shown results - the black and white, on a spreadsheet - sort of results. 💁‍♀️
Do you have a quarterly plan for your website content?
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#business #website #entrepreneur #webdesign #success #marketing #entrepreneurship #branding #businessman #site #ux #entrepreneurs #websitedesign #web  #businesswoman #successful #webdesigner #businessowner #entrepreneurlife #ui #designed #webdeveloper #content  #contentmarketing  #digitalmarketing

    building marketing-driven websites for online mentors & community creators

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