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What it Means to Humanize a Brand (& Do it Ethically)

What it Means to Humanize a Brand (& Do it Ethically)

by taysia | May 18, 2022 | Brand Strategy

Business owners sometimes forget their customers’ have lives beyond interacting with their business or service. After all, it’s easy to focus your energy on getting the client to do what you want—clicking the link, buying the course, signing up for the...
4 Steps to Build a Customer Transformation Story that Converts

4 Steps to Build a Customer Transformation Story that Converts

by taysia | May 18, 2022 | Brand Strategy

You can spend a fortune on Facebook ad campaigns and write the catchiest copy on the internet, but you won’t get consistent conversions if you can’t make people care. There’s a reason that adage, “People will forget what you said, people will...

Recent Posts

  • The 3 Steps to Identifying Your Website Customer Path
  • Convos with a Coach: Kathryn Matthews, Functional Health Coach
  • How a New Website Turns into the Best Business Therapy Session You’ve Ever Had
  • What it Means to Humanize a Brand (& Do it Ethically)
  • 4 Steps to Build a Customer Transformation Story that Converts

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