When it comes to launching a website, the phrase "knowledge is power" rings especially true. In our exploration of the essential milestones of web design, we highlighted the crucial role of research and objective planning. This article delves deeper into this phase,...
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9 Essential Milestones for a Successful Web Design Project: A Guide for Creative Professionals
Embarking on a web design project involves a blend of creativity, strategy, and detailed planning. Understanding the intricate steps of a web design project is key to delivering a successful end product. This guide delves into the nine pivotal milestones of a web...
The 2-Step Test to Determine if a Tech Tool is Empowering or Complicating Your Business
When was the last time you decluttered your tech toolbox? As a business owner, it's difficult not to be tempted by technology that promises to make your life easier. Everywhere you look, another application or software program is being touted as the solution to your...
Why a Human Approach to Web Design Isn’t too “Woo”
In a world where it's easier to talk to a chatbot than track down a real-live person, designing your website with a human approach can help you stand out from the crowd. Professional doesn't have to mean impersonal, but sometimes the line between the two can become...
The 3 Steps to Identifying Your Website Customer Path
You've probably heard dozens of inspirational quotes about how "the journey is more important than the destination" and "it's how the road flows, not where it goes." While these mantras provide a lovely existential perspective, subscribing to this philosophy when...
Convos with a Coach: Kathryn Matthews, Functional Health Coach
Convos with a Coach is an interview mini-series where I, Taysia Peterson, sit down over a cozy beverage and ask coaches of all modalities how they got started in business, what decisions led to their success, and why they set upon this journey in the first place. If...
How a New Website Turns into the Best Business Therapy Session You’ve Ever Had
Turning off your brain can feel impossible when you're a business owner. Your creativity gives you dozens of great ideas, but prioritizing and implementing them can be challenging. Many business owners admitted feeling overwhelmed and distracted by never-ending ideas...
What it Means to Humanize a Brand (& Do it Ethically)
When you’re an online mentor or educator, it can be easy to hyper-fixate your energy on getting prospective students to do what you want—clicking the link, signing up for the course, or joining the group. That doesn’t make you cold-hearted; it makes you a go-getter....
4 Steps to Build a Customer Transformation Story that Converts
You can spend a fortune on Facebook ad campaigns and write the catchiest copy on the internet, but you won't get consistent conversions if you can't make people care. There's a reason that adage, "People will forget what you said, people will forget what you did, but...
What expenses are associated with a WordPress website?
You've decided a WordPress website is a perfect platform for your biz, but how does it compare in cost to those like Wix, Squarespace, or Weebly? What expenses can you expect? There is a ton of room for customization and price shopping here to get the best bang for...