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Stop choosing software based on sales (discounts),

Stop choosing software based on sales (discounts), recommendations (from friends), or new-ness (shiny object).
Why? Because none of these decision factors have your unique business identity or processes in mind. The choice to choose a particular program needs to be an internal decision, not an external one.
Making this key shift can help you empower, simplify, and supercharge your business efforts with technology that is supporting! (Also, in a way that doesn't require you to have 1,001 different programs.)
We use a 2-step test to determine if a tech tool is empowering or complicating your business' online presence. Comment below if you want access to our 2-step test so you can optimize your tech stack!
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#smallbusiness #shopsmall #entrepreneur #homebasedbusiness #marketing #visalus #smallbiz #smallbusinessowner #bizopp #startup #shoplocal #branding #supportsmallbusiness

Hi! It's the human behind the social posts. 👋

Say No🙅‍♀️ to Shiny Objects! (Or just r

Say No🙅‍♀️ to Shiny Objects!
(Or just reevaluate your motivation for wanting them in the first place 😉)

A high-converting website is so much more than a f

A high-converting website is so much more than a few tweaks here and there. 🥴
It is about committing to lasting change and growth for your business.
Increasing conversions is achieved through these techniques:
1️⃣ Auditing and planning your customer journey and sales funnel
2️⃣ Building the appropriate content pages and flows to support that journey
3️⃣ Monitoring your analytics and audience feedback, which will take you back to step one (we recommend a quarterly cycle for this!)
WHY are these the techniques I suggest?
Because these are the strategies and systems that have shown results - the black and white, on a spreadsheet - sort of results. 💁‍♀️
Do you have a quarterly plan for your website content?
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#business #website #entrepreneur #webdesign #success #marketing #entrepreneurship #branding #businessman #site #ux #entrepreneurs #websitedesign #web #businesswoman #successful #webdesigner #businessowner #entrepreneurlife #ui #designed #webdeveloper #content #contentmarketing #digitalmarketing

Some do's ✅ and don'ts ❌ according to a WordPr