The 2-Step Test to Determine if a Tech Tool is Empowering or Complicating Your Business

by | Jul 12, 2022 | Digital Strategy | 0 comments

When was the last time you decluttered your tech toolbox? As a business owner, it’s difficult not to be tempted by technology that promises to make your life easier. Everywhere you look, another application or software program is being touted as the solution to your problems.

As unfair as it may seem, increasing the number of tech tools you use will not automatically improve your productivity or streamline your process. Limiting your technology to only the gadgets that supercharge your business will prevent you from becoming buried in clutter.

If you’re ready to simplify your process but unsure how to execute a digital deep-clean, keep reading. Once you learn how to differentiate between tools that empower and tools that encumber, you’ll be shocked at how liberating digital minimalism can feel.

What’s Your Selection Strategy?

Mom knew what she was talking about when she admonished you to “Make good choices!” before leaving the house. It turns out that’s solid advice for every situation, even choosing software for your business. If you’re suffering from an overabundance of digital tools, you probably make your tech decisions based on one (or more!) of these factors:


Who doesn’t love a bargain? There’s no shame in being thrifty, but you’ll want to be careful that your desire to score a deal doesn’t end up costing you. Every time you add new software, you need to account for the learning curve that accompanies it, and the extra time the program takes. While you may not want to pass up an application on sale for $14.99, unless that program is essential for your business, it will cost more than you anticipate.


New and shiny may seem more fun than the tried and true options but trying every innovative program will leave you buried in technology. When something works, stick with it, even if it isn’t as flashy or fun. Trendy new programs may catch your eye but fight the urge to give them a second look unless they meet a specific need for your business.


Time to head back to the “Mom-isms” with this classic, “If all your friends jumped off a cliff, would you jump too?” When your peers love an application, it can feel like a no-brainer to add it to your arsenal, especially if they seem to be getting fantastic results from the program. However, remember that your business model isn’t their business model, and your business needs aren’t the same as theirs; if you end up using the same applications, fantastic! But you need to decide to use them based on your specific goals.

Put Your Tech Tools to the Test

Step One: Can Your Website Perform the Function?

If you’re using a mainstream hosting platform such as WordPress, you already have access to dozens of tools and applications. Take a moment to explore the customizability of your platform. The ability to adapt your website to meet your needs without adding in outside applications will offer massive savings in time, money, and stress. Consider Linktree; is a standalone link page something your business needs, or can you offer the same thing on your website?

Choose to use third-party programs only for services you can’t get through your hosting platform. External applications are a superb tool for tasks such as collecting email addresses, so make them work for you through website integration. Opting to create the pages you need on your website and intentionally integrating third-party programs makes maintaining a cohesive brand simple. It also provides a more polished appearance and increases the authenticity of your business.

Step Two: Which One of Your Core Process Pillars Does It Support?

For an application to serve you, it must meet a clear need. Four process pillars support your business; if a program doesn’t directly contribute to one of them, it only wastes space.

Relationship Building

This pillar revolves around connecting to your audience and building a relationship. Client relationship management software falls into this category, enabling you to provide top-notch customer service and form relationships.

Client Processes

From the first consultation call to your final session, client processing tools make a client’s journey with your business pleasant and productive. Automation software is part of this pillar and allows you to manage clients’ needs without extraneous effort.

Establishing Credibility

Tools within this category help you show your client that you are an authority in your industry and provide you with social credibility. For example, social media scheduling software allows you to strut your stuff and share your knowledge more effectively.

Internal-Support (CEO & Team)

Teamwork makes the dream work, so you’ll need to keep every staff member in the loop. Project management software supports your role as an owner and keeps your business’s inner workings running.

Ready for a Website Overhaul?

Creating the optimal web presence for your business requires juggling multiple pieces and tidying up your tech practices is only one way to optimize your efforts. If you’re ready to get professional eyes on your website, book a Website & Brand Strategy Power Hour.

During this hour together, we can break through blocks and barriers that are holding your website back — giving you the confidence and clarity you need to move forward and continue to grow your business. You’ll receive valuable insights on the layout, aesthetic, organization and content of your website + your unique to-dos to complete to help you knock out those true “needle-moving” items.